Fortune 50-trained marketer with 16 years across paid media, product messaging, SEO/AEO/GEO, CRM, analytics, automation, and launch execution. I have scaled a local business from $500K to $5M and built practical AI-enabled products, LLM workflows, and marketing systems, so strategy and execution stay connected.
Revenue scaled
Lead growth YoY
Campaign lift
Experience
A recruiter-friendly read on the same operating system: flagship apps first, then the wider product bench, article library, and client/local proof. Status labels stay honest so the work reads as execution evidence, not inflated traction.
Marketplaces, B2B SaaS, consumer utilities, field tools, AI-search products, sports intelligence, and compliance-sensitive app surfaces.
ThrottleShare, HyperPulse, SplashLens, Bay2Course, MarkSet, and RuckMode are grouped first because they show launch, GTM, store, subscription, and product strategy depth.
The Below Zero Media sitemap carries 50+ magazine-style article URLs across AI search, reviews, local SEO, paid media, and small-business conversion.
The Performance Lab, Defiance Goalie Academy, Reliable HVAC, Baker Landscape, and BZM visibility pages show repeatable local execution outside owned products.
Real results from real businesses and shipped product labs. Metrics are framed as proven outcomes, live assets, or current build evidence.
Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.
Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.
Founded a digital marketing agency specializing in AEO (Answer Engine Optimization) and SEO — helping local businesses get recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search.
Founded and launched a peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, pontoons, golf carts, trailers, and snowmobiles. Built the product, trust flow, mobile apps, payment rails, SEO footprint, and social distribution engine end-to-end as a solo founder.
Built the business, product narrative, prototype path, public site, and sport-specific GTM system for a low-profile youth-sports sensor platform designed around parent-managed athletic context and coach-useful review.
Helped Freeze & Fizz roll up to events in Central IL from concept to launch: brand identity, full 16-foot trailer wrap, and digital footprint built before the first event opened its window.
Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.
Built and launched a hockey-specific website for a Central Illinois goalie training academy, turning rough business notes, coach details, location info, and brand assets into a live local discovery surface. Read BZM case study ↗
Built the full marketing engine behind the $500K to $5M Leisure Pools of Illinois growth story: paid media, SEO, email, social content, CRM, booking conversion, and local demand capture.
Managed enterprise digital content and campaign workflows across major sports partnerships, regulated review cycles, CRM segmentation, and 100+ agency-partner coordination.
Flagship builds first, then the wider product bench. This is proof of execution range: market research, positioning, UX, auth, payments, analytics, compliance copy, and go-to-market shipped without hiding behind a handoff.
Flagship products are grouped first. Parked marketplaces sit at the end and are labeled honestly so the portfolio reads as operator proof, not as a claim that every experiment is the main business today.
Peer-to-peer powersports rental marketplace with web, iOS, Android, Stripe Connect payouts, messaging, waivers, pickup/return evidence, owner rules, partner materials, and a 120-day market-builder social engine.
Pre-launch BLE athletic sensor build for youth sports: no watch, no vest, no chest strap. Current work spans Feather prototypes, Pro/Gen 2 enclosure direction, parent/coach app planning, sport workflow research, public SEO/AEO pages, compliant social themes, and trademark filing. No shipped units, paid pilots, or performance claims are implied.
Live SplashLens field tools for pool and spa pros: PartSnap photo lookup, code and equipment references, dosing calculators, saved visit proof, facility-assist workflows, and paid Pro access for heavier scan usage. The public site and web app are live, with active subscribers and repeat AQUA Magazine coverage now part of the proof.
Golf simulator-to-course data passport that turns launch-monitor screenshots into player-owned course prep: stat review, Bag DNA, equipment locker, exportable data, and iOS App Store presence. Android/Play status stays out of the claim until a live Play listing is added.
Recruiting intelligence surface for measurable sports: result histories, grade-cohort rankings, roster-fit signals, source confidence, and coach-ready next actions. The public site, SEO metadata, social card, schema, and product positioning are live; customer traction and credentialed analytics stay out of the claim until verified.
Watch-first rucking utility for loaded efforts, route context, pace/time awareness, field notes, and post-session review. Kept in the flagship group as wearable UX and product-positioning proof while public naming and listing work stay cleanly separated.
Outside-in AI governance scanner that turns public claims, shadow-AI risk, vendor evidence gaps, NIST AI RMF framing, EU AI Act readiness language, and customer questionnaire pressure into a practical evidence review. Public scanner, sample reports, SEO/AEO cluster, schema, sitemap, and lead capture are live.
Freight invoice audit and recovery product for shippers that need a clear intake path for invoices and rate confirmations. The public site, intake workflow, checkout path, and operator-ready compliance notes are live; analytics and credential evidence remain pending verification.
AI photo enhancer for Airbnb/VRBO hosts, marketplace sellers, and powersports listings. Web and native iOS surfaces are live, backed by a Flask/Railway service, Replicate image processing, and a free-to-paid usage model.
Private vial math and injection-record utility with strict health-adjacent boundaries: user-entered records, calculator-style workflows, legal pages, promise-risk cleanup, supporter terms, Android wrapper, Google Play review packet, and iOS/watchOS handoff prepared.
Regulatory and contract-change monitor for legal and compliance teams. Watches selected URLs, diffs changes, and turns long updates into a Monday brief so reviewers can see what changed without rereading every source document. Built on Cloudflare Workers + D1, Anthropic summarization, and SendGrid digest delivery.
B2B SaaS for ag input price intelligence, built around fertilizer, chemical, fuel, and seed signals. Packages LOCK / HOLD / NEGOTIATE / INSUFFICIENT_DATA guidance and supports a free-scorecard wedge into co-op conversations without overstating customer traction.
Answer-engine visibility product that turns AI-search presence into a concrete reportable surface. It supports the local visibility leak repair offer while staying useful as a standalone proof asset for GEO/AEO workflows.
Real estate deal-analysis product for realtors and investors, kept live as a focused proof point for calculators, lead capture, and productized local-business tooling.
Farmland rental marketplace proof lane with landowner/farmer profiles, flexible lease framing, messaging, and marketplace architecture. Parked intentionally, preserved as rural-marketplace execution evidence.
Farm equipment rental marketplace that cleared App Store Review on May 18, 2026. Kept as proof of store-review execution, trust-flow thinking, and marketplace build depth, but intentionally parked until the rural marketplace strategy reopens.
Livestock and ranch equipment rental concept for squeeze chutes, portable corrals, loading chutes, scales, and trailers. Parked with the Share Suite while preserving the launch, waitlist, and trust-system history.
Hands-on execution across every major marketing channel and platform.
I spent 13 years at State Farm learning how enterprise marketing works from the inside -- managing campaigns for a Fortune 50 brand with 100+ agency partners across every major sports league.
Then I left and built a business from $500K to $5M doing it all myself -- paid media, SEO, email, social, content, CRM. No team. No agency. Just execution.
Now I use Below Zero Media as a proof-led marketing lab focused on AI-search visibility, SEO, reputation, websites, and local lead systems. It keeps me close to the work: finding visibility leaks, proving the gap, and building the repair.
I have also built 18 visible product lanes across marketplaces, B2B SaaS, consumer apps, wearable utilities, health-adjacent tools, AI-search products, field-service workflows, and sports recruiting intelligence, plus additional parked or internal experiments. The point is not that every product is the main business; it is that I can move from research to positioning to UX to payments to launch without waiting on a committee.
My priority is a full-time marketing role where I can bring that builder's urgency into growth, digital, product marketing, demand generation, or AI-enabled marketing operations.
BS Marketing, University of Phoenix (4.3 GPA, completed in 11 months). P&C licensed across 48 states. Based in Bloomington, IL. Open to remote.
Years in marketing
Product lanes built
Revenue built
States licensed
Ready to bring 16 years of full-stack marketing experience, practical AI fluency, and operator-level execution to your team. Reach out and I will respond within 24 hours.