Work Apps Skills About LinkedIn Hire Joshua
Open to growth and performance marketing roles

I turn messy growth channels into measurable revenue.

Fortune 50-trained growth marketer with 16 years across paid media, content, SEO/AEO, CRM, analytics, and launch execution. I have scaled a local business from $500K to $5M and built 17 product lanes solo, so strategy and execution stay connected.

Enterprise rigorState Farm, regulated campaigns, 100+ agency partners
Revenue operator$500K to $5M growth with owned channel buildout
Builder range17 apps, sites, funnels, payments, and launches

$0M

Revenue scaled

0%

Lead growth YoY

0%

Campaign lift

0yr

Experience

Joshua Frost, growth marketing leader
JF
Bloomington, IL · Remote Ready
Trusted by

Work That Moved the Needle

Real results from real businesses. Every metric below is verified.

Backyard Pool & Patio
Executive Director, Marketing & Operations | 2023 - 2026
Growth

Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.

$500K to $5M
Revenue growth
142%
YoY lead growth
800%
Social engagement
80%
CAC reduction
  • Built complete marketing infrastructure from zero: paid media, SEO, email automation, CRM, content strategy
  • Managed all digital channels independently: Meta Ads, Google Ads, email campaigns, social content
  • Improved booking conversion 38% through funnel optimization and A/B testing
  • Achieved 800% organic social engagement growth in 90 days with content-first strategy
State Farm Insurance
Digital Marketing & Concept Analyst | 2017 - 2023
Fortune 50

Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.

40%
Performance lift in 90 days
100+
Agency partners
30%
Targeting accuracy
  • Rebuilt digital content strategy framework from scratch, driving 40% campaign performance lift in 90 days
  • Managed brand content alignment with NASCAR, NBA, NFL, PGA Tour, IMG, NCAA, MLB
  • Improved CRM segmentation and targeting accuracy 30% through audience analysis redesign
  • Built email marketing programs with workflow design, segmentation, and A/B performance testing
  • Navigated complex compliance and legal review cycles in one of the most regulated industries in the U.S.
Below Zero Media
Founder & Director of Marketing | 2026 - Present
Agency

Founded a digital marketing agency specializing in AEO (Answer Engine Optimization) and SEO — helping local businesses get recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search.

1,000+
Leads scraped
26
Cities covered
6
Active clients
AEO + SEO
Core methodology
  • AEO strategy: Optimize clients to be the recommended answer in ChatGPT, Google AI Overviews, and Perplexity through schema markup, content depth, entity building, and structured data that AI engines actually parse
  • SEO foundation: On-page SEO, local citation building, Google Business Profile management, and content marketing that ranks in traditional search while feeding AEO signals simultaneously
  • Built custom lead scraping and competitive analysis tools processing 1,000+ businesses across 26 cities; developed automated cold outreach system with personalized email campaigns
  • Built client websites (Reliable HVAC, Freeze & Fizz) and full digital presence packages with AEO-ready structure from day one
ThrottleShare
Founder & CEO | 2026 - Present | throttleshare.com ↗ · App Store ↗
Marketplace / Startup

Founded and launched a peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, pontoons, golf carts, trailers, and snowmobiles. Built the product, trust flow, mobile apps, payment rails, SEO footprint, and social distribution engine end-to-end as a solo founder.

Live
Web + iOS + Android
10 states
Expansion roadmap
120 days
Social campaign built
Stripe Live
Payments in production
  • The idea: Powersports vehicles are high-ticket, seasonal, and massively underutilized. ThrottleShare lets owners list and earn, while riders get verified local rentals without the cost of ownership — a true unlock for an industry the car-rental giants never touched.
  • The design: Clean, rider-first UX with listing flows, messaging, Stripe Connect payouts, digital waivers, pickup/return evidence, pre-trip photos, owner rules, and native mobile wrappers for iOS and Android.
  • The rollout: Deployed on Railway with production payments, iOS and Android store presence, app icon/store asset refresh, partner API pitch materials, and a phased 10-state owner-acquisition roadmap.
  • The playbook: Built a 120-day market-builder social engine around owner FOMO, renter demand, SEMA momentum, insurance-partner signal, trust mechanics, app downloads, and destination-market supply drops.
  • Built the entire product, brand, legal entity, payment infrastructure, and go-to-market plan independently — proof of full-stack founder-operator execution.
Freeze & Fizz
Client Case Study | BZM Agency | 2026 · freezeandfizz.com ↗
Local Launch

Helped Freeze & Fizz roll up to events in Central IL from concept to launch: brand identity, full 16-foot trailer wrap, and digital footprint built before the first event opened its window.

0 → Live
Brand built from scratch
16 ft
Trailer wrap designed
Central IL
Event-ready positioning
3
Digital channels wired
  • Designed full brand identity from zero: logo, color system (turquoise #1FCFC4, coral #FF6F91, navy #0B2B3D), and typography for a mobile dirty soda, lemonade, and shaved ice trailer rolling up to events across Central IL
  • Spec'd and delivered a complete 16-foot trailer wrap (two 192" side panels + rear door) production-ready for vinyl printer: hero logo zones, product list panels, QR codes, and full-width branding stripe
  • Launched freezeandfizz.com with QR-to-site integration, enabling "scan to order / book us" flow directly from the trailer decal
  • Built Facebook presence and local SEO footprint to own the McLean County dirty soda / shaved ice search position pre-launch
Reliable Heating & Cooling
Client Case Study | BZM Agency | 2026
Reputation Rebuild

Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.

3.3 → 4.0+
Google rating goal
F → B+
BBB rating goal
0 → Live
Website built
  • Built and deployed professional website at reliablehvacnow.com from scratch in one day
  • Drafted responses to every negative review across Google, Yelp, Yahoo, and BBB
  • Created 28-day social media content calendar with 5 Instagram Reel scripts
  • Built automated GBP bot for daily review monitoring and weekly Google Posts
  • Designed review generation campaign to drive 20+ new 5-star reviews in 60 days

Results Speak. So Do Clients.

Josh took us from zero digital presence to $5M in revenue. He doesn't just run campaigns; he builds entire marketing engines. The best marketing hire we ever made.

BP
Backyard Pool & Patio
Owner / Executive Partner

Josh managed digital content strategy across our biggest brand partnerships, including NFL, NBA, and NASCAR, with the kind of attention to detail that enterprise marketing demands. Incredibly reliable.

SF
State Farm
Marketing Leadership

17 Product Lanes Built as Solo Founder

This is proof of execution range: market research, positioning, product UX, auth, payments, analytics, store submissions, compliance copy, and go-to-market shipped without hiding behind a handoff.

Current priority products are shown first. Parked marketplaces are labeled honestly so the portfolio reads as operator proof, not as a claim that every experiment is the main business today.

ThrottleShare app icon
ThrottleShare
Peer-to-peer powersports rental marketplace
Live

Peer-to-peer powersports rental marketplace with web, iOS, Android, Stripe Connect payouts, messaging, waivers, pickup/return evidence, owner rules, partner materials, and a 120-day market-builder social engine.

GovernScan
AI governance scanner and evidence product
Live

Outside-in AI governance scanner built by Josh Frost / Below Zero Media. GovernScan checks public AI claims, shadow AI risk, vendor evidence gaps, NIST AI RMF and EU AI Act readiness framing, and customer AI questionnaire pressure. Portfolio proof: public scanner, sample reports, SEO/AEO cluster, schema, sitemap, llms context, lead capture, and Command Center tracking are live.

RateProof
Freight invoice audit & recovery product
Live

Freight invoice audit and recovery product built by Josh Frost / Below Zero Media. RateProof gives shippers a live intake flow for invoices and rate confirmations, turns freight overbilling into a clear recovery workflow, and connects the offer to Stripe checkout while keeping outreach and compliance governance documented. Portfolio proof: public site, intake path, checkout path, and operator-ready governance are live; analytics and credential evidence are pending verification.

Lumenly
AI photo enhancer for listings and hosts
iOS Live

AI photo enhancer for Airbnb/VRBO hosts, marketplace sellers, and powersports listings. Web and native iOS are live; the product uses a Flask/Railway backend with Replicate and a free-to-paid usage model.

Bay2Course Data Passport app icon
Bay2Course
Golf simulator-to-course data passport
Play Review

Golf simulator-to-course data passport with screenshot/CSV import, Bag DNA, equipment locker, player cards, course finder, creator/venue codes, D1/KV telemetry, Stripe checkout tracking, and Android production review in progress.

DoseGlass
Private vial math and injection record utility
Play Review

Health-adjacent utility with strict compliance boundaries: user-entered medication records, vial math, legal pages, promise-risk cleanup, supporter terms, Android wrapper, Google Play review packet, and Mac-side iOS/watchOS handoff prepared.

Ridgerun app icon
Ridgerun
Apple Watch Ultra field command for Garmin switchers
App Store Review

Apple Watch Ultra field command built from the Garmin/Fenix refugee problem: great hardware, ugly workflow. Ridgerun packages Action Button control, Route + Workout Fusion, Trail Battery 2.0, waypoint memory, strength, Base Camp home cardio, and post-route debriefs into an Apple-native training/adventure layer. Current public site positions Field Command 1.1 as a preview while the submitted iOS build waits in App Store Review.

RuckMode
Apple Watch Ultra rucking tracker
Building

Second RidgeRun-family flagship for Garmin/Fenix refugees who want Apple UI with load-aware rucking. Static legal/support site, privacy/terms, analytics plan, GitHub repo, and Mac build handoff are prepared before ASC validation.

PlowShare app icon
PlowShare
P2P farm equipment rental marketplace
Parked

Farm equipment rental marketplace that cleared App Store Review on May 18, 2026. Kept as proof of store approval, trust-flow thinking, and marketplace build depth, but intentionally parked until the rural marketplace strategy reopens.

SplashLens app icon
SplashLens
Pool-service field workflow and technician proof
In Development

Public SplashLens brand for pool-service workflow: scan, route-ready training, parts/help context, and technician proof. Older PoolLens naming is internal only so the product story stays clean.

DriftPatrol app icon
DriftPatrol
AI regulatory & contract change monitor for legal teams
Live

AI-powered regulatory and contract change monitoring for law firms and compliance teams. Watches 25–100 URLs, diffs daily, delivers a Monday brief in plain English so legal teams stop reading 40-page documents to find the two paragraphs that changed. Built on Cloudflare Workers + D1, Anthropic Claude for change summarization, and SendGrid for digest delivery. Target buyers: Clio, Fastcase, Thomson Reuters, Harvey.

GrainBrief app icon
GrainBrief
Ag input price intelligence for co-op purchasing managers
Live

Premium B2B SaaS for ag input price intelligence. Watches fertilizer, chemical, fuel, and seed signals, packages LOCK / HOLD / NEGOTIATE / INSUFFICIENT_DATA guidance, and supports a free-scorecard wedge into paid co-op accounts.

AnswerMap
LLM answer-engine visibility product
Live

BZM-adjacent answer-engine product that turns AI-search visibility into a concrete reportable surface. It supports the local visibility leak repair offer while staying useful as a standalone proof asset.

RE Deal Analyzer
Real estate deal analysis SaaS
Live

Standalone real estate analysis product for realtors and investors, kept live as a productized proof point and potential BZM distribution wrapper alongside AnswerMap.

AcreShare app icon
AcreShare
P2P farmland rental marketplace
Parked

Farmland rental marketplace proof lane with landowner/farmer profiles, flexible lease framing, messaging, and marketplace architecture. Parked now, preserved as rural-marketplace execution evidence.

HerdShare app icon
HerdShare
P2P livestock equipment rental marketplace
Parked

Livestock and ranch equipment rental concept for squeeze chutes, portable corrals, loading chutes, scales, and trailers. Parked with the Share Suite while preserving launch, waitlist, and trust-system history.

HyperPulse app icon
HyperPulse™
Pre-launch BLE athletic sensor for youth sports
In Development

A low-profile BLE athletic sensor concept for youth sports: no watch, no vest, no chest strap. Current build uses Adafruit Feather nRF52840 Sense prototypes, 3D-printed enclosures, a parent/coach app lane, rule-review positioning, Golf Lab and Cross Country research pages, and a public go-to-market site at gethyperpulse.com. HYPERPULSE™ trademark filed (USPTO Serial 99820783, Class 9). Pre-launch: no shipped units, no pilot proof yet.

What I Bring

Hands-on execution across every major marketing channel and platform.

Paid Media (Meta, Google, TikTok) Performance Marketing Content Strategy AEO (Answer Engine Optimization) SEO / SEM / GEO Email Marketing & Automation Social Media Management Marketing Analytics A/B Testing & CRO CRM (HubSpot, Salesforce) Brand Management Campaign Management Cross-Functional Leadership AI Tools (Claude, ChatGPT, Gemini) Shopify / WordPress Google Analytics Asana / Project Management Video & Creative Direction Copywriting P&C Insurance (48-state licensed) Python / Automation

The Short Version

I spent 13 years at State Farm learning how enterprise marketing works from the inside -- managing campaigns for a Fortune 50 brand with 100+ agency partners across every major sports league.

Then I left and built a business from $500K to $5M doing it all myself -- paid media, SEO, email, social, content, CRM. No team. No agency. Just execution.

Now I run Below Zero Media, a proof-led marketing shop focused on AI-search visibility, SEO, reputation, websites, and local lead systems. The offer is simple: find the places a business is invisible, prove the leak, and repair it.

I also built 17 product lanes across marketplaces, B2B SaaS, consumer apps, Apple Watch utilities, health-adjacent tools, and AI-search products. The point is not that every product is the main bet; it is that I can move from research to positioning to UX to payments to launch without waiting on a committee.

I'm looking for a role where I can bring that full-stack marketing experience to a company that moves fast and values results over meetings.

BS Marketing, University of Phoenix (4.3 GPA, completed in 11 months). P&C licensed across 48 states. Based in Bloomington, IL. Open to remote.

16+

Years in marketing

17

Product lanes built

$5M

Revenue built

48

States licensed

What I'm Looking For

Digital Marketing Manager Performance Marketing Lead Growth Marketing Manager Marketing Director
Remote or Hybrid
Full-time preferred
Available immediately
Open to relocation
B2B or B2C
Startup to Enterprise

Hire Joshua

Ready to bring 16 years of full-stack growth experience to your team. Reach out and I will respond within 24 hours.

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