I build marketing engines that drive revenue.

Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.

• Built complete marketing infrastructure from zero: paid media, SEO, email automation, CRM, content strategy
• Managed all digital channels independently: Meta Ads, Google Ads, email campaigns, social content
• Improved booking conversion 38% through funnel optimization and A/B testing
• Achieved 800% organic social engagement growth in 90 days with content-first strategy

Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.

• Rebuilt digital content strategy framework from scratch, driving 40% campaign performance lift in 90 days
• Managed brand content alignment with NASCAR, NBA, NFL, PGA Tour, IMG, NCAA, MLB
• Improved CRM segmentation and targeting accuracy 30% through audience analysis redesign
• Built email marketing programs with workflow design, segmentation, and A/B performance testing
• Navigated complex compliance and legal review cycles in one of the most regulated industries in the U.S.

Founded a digital marketing agency helping local businesses get found through AI search optimization, reputation management, and performance marketing.

• Built custom lead scraping and competitive analysis tools processing businesses across 26 cities
• Developed automated cold outreach system with personalized email campaigns and CRM pipeline
• Manage multi-platform content strategy (Meta, Instagram, Google Business Profile) for clients
• Built client websites, Shopify stores, and full digital presence packages from scratch

Founded and launched the first peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, and snowmobiles. Think Turo, but for the 20M+ powersports owners in the U.S. whose vehicles sit idle 340 days a year. Designed, built, and shipped end-to-end by a solo founder.

• The idea: Powersports vehicles are high-ticket, seasonal, and massively underutilized. ThrottleShare lets owners list and earn, while riders get verified local rentals without the cost of ownership — a true unlock for an industry the car-rental giants never touched.
• The design: Clean, rider-first UX with real-time availability, verified owner profiles, integrated Stripe Connect payouts, trip insurance logic, in-app messaging, and a native mobile experience via Capacitor for iOS and Android.
• The rollout: Deployed on Railway with live Stripe keys in production, IL DBA filed under Deer Track Design LLC, dealership and park-and-fly partnership templates drafted, and a phased 10-state rollout plan starting Florida → Texas → California.
• The playbook: Dual-sided growth strategy — paid social and SEO for rider demand, direct dealership and enthusiast-forum outreach for supply, and a homepage badge system to build trust through app store presence.
• Built the entire product, brand, legal entity, payment infrastructure, and go-to-market plan independently — proof of full-stack founder-operator execution.

Built a full digital footprint from zero for a Leroy, IL lawn and landscaping operator with no website, no SEO, and word-of-mouth leads only. Delivered a production site, booking funnel, and launch marketing kit inside one week.

• Designed and shipped backeroutdoor.com on Cloudflare Workers with custom domain, SSL, sitemap, and schema markup for local SEO
• Built quote-request funnel with direct-to-owner email routing — every lead lands in his inbox and CC's the agency so nothing slips
• Produced full content library: 6 service pages, gallery, FAQ, About, and testimonials — all optimized for Bloomington-Normal and 20-mile McLean County radius
• Created 30-day social calendar, first Facebook launch post, and review-generation playbook to stack 5-star reviews in the opening 60 days
• Set up Google Business Profile workflow, GBP bot for daily review monitoring, and weekly Google Posts automation once verification clears

Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.

• Built and deployed professional website at reliablehvacnow.com from scratch in one day
• Drafted responses to every negative review across Google, Yelp, Yahoo, and BBB
• Created 28-day social media content calendar with 5 Instagram Reel scripts
• Built automated GBP bot for daily review monitoring and weekly Google Posts
• Designed review generation campaign to drive 20+ new 5-star reviews in 60 days