Fortune 50-trained growth marketer with 16 years across paid media, content, SEO/AEO, CRM, analytics, and launch execution. I have scaled a local business from $500K to $5M and built 17 product lanes solo, so strategy and execution stay connected.
Revenue scaled
Lead growth YoY
Campaign lift
Experience
Real results from real businesses. Every metric below is verified.
Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.
Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.
Founded a digital marketing agency specializing in AEO (Answer Engine Optimization) and SEO — helping local businesses get recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search.
Founded and launched a peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, pontoons, golf carts, trailers, and snowmobiles. Built the product, trust flow, mobile apps, payment rails, SEO footprint, and social distribution engine end-to-end as a solo founder.
Helped Freeze & Fizz roll up to events in Central IL from concept to launch: brand identity, full 16-foot trailer wrap, and digital footprint built before the first event opened its window.
Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.
Josh took us from zero digital presence to $5M in revenue. He doesn't just run campaigns; he builds entire marketing engines. The best marketing hire we ever made.
Josh managed digital content strategy across our biggest brand partnerships, including NFL, NBA, and NASCAR, with the kind of attention to detail that enterprise marketing demands. Incredibly reliable.
This is proof of execution range: market research, positioning, product UX, auth, payments, analytics, store submissions, compliance copy, and go-to-market shipped without hiding behind a handoff.
Current priority products are shown first. Parked marketplaces are labeled honestly so the portfolio reads as operator proof, not as a claim that every experiment is the main business today.
Peer-to-peer powersports rental marketplace with web, iOS, Android, Stripe Connect payouts, messaging, waivers, pickup/return evidence, owner rules, partner materials, and a 120-day market-builder social engine.
Outside-in AI governance scanner built by Josh Frost / Below Zero Media. GovernScan checks public AI claims, shadow AI risk, vendor evidence gaps, NIST AI RMF and EU AI Act readiness framing, and customer AI questionnaire pressure. Portfolio proof: public scanner, sample reports, SEO/AEO cluster, schema, sitemap, llms context, lead capture, and Command Center tracking are live.
Freight invoice audit and recovery product built by Josh Frost / Below Zero Media. RateProof gives shippers a live intake flow for invoices and rate confirmations, turns freight overbilling into a clear recovery workflow, and connects the offer to Stripe checkout while keeping outreach and compliance governance documented. Portfolio proof: public site, intake path, checkout path, and operator-ready governance are live; analytics and credential evidence are pending verification.
AI photo enhancer for Airbnb/VRBO hosts, marketplace sellers, and powersports listings. Web and native iOS are live; the product uses a Flask/Railway backend with Replicate and a free-to-paid usage model.
Golf simulator-to-course data passport with screenshot/CSV import, Bag DNA, equipment locker, player cards, course finder, creator/venue codes, D1/KV telemetry, Stripe checkout tracking, and Android production review in progress.
Health-adjacent utility with strict compliance boundaries: user-entered medication records, vial math, legal pages, promise-risk cleanup, supporter terms, Android wrapper, Google Play review packet, and Mac-side iOS/watchOS handoff prepared.
Apple Watch Ultra field command built from the Garmin/Fenix refugee problem: great hardware, ugly workflow. Ridgerun packages Action Button control, Route + Workout Fusion, Trail Battery 2.0, waypoint memory, strength, Base Camp home cardio, and post-route debriefs into an Apple-native training/adventure layer. Current public site positions Field Command 1.1 as a preview while the submitted iOS build waits in App Store Review.
Second RidgeRun-family flagship for Garmin/Fenix refugees who want Apple UI with load-aware rucking. Static legal/support site, privacy/terms, analytics plan, GitHub repo, and Mac build handoff are prepared before ASC validation.
Farm equipment rental marketplace that cleared App Store Review on May 18, 2026. Kept as proof of store approval, trust-flow thinking, and marketplace build depth, but intentionally parked until the rural marketplace strategy reopens.
Public SplashLens brand for pool-service workflow: scan, route-ready training, parts/help context, and technician proof. Older PoolLens naming is internal only so the product story stays clean.
AI-powered regulatory and contract change monitoring for law firms and compliance teams. Watches 25–100 URLs, diffs daily, delivers a Monday brief in plain English so legal teams stop reading 40-page documents to find the two paragraphs that changed. Built on Cloudflare Workers + D1, Anthropic Claude for change summarization, and SendGrid for digest delivery. Target buyers: Clio, Fastcase, Thomson Reuters, Harvey.
Premium B2B SaaS for ag input price intelligence. Watches fertilizer, chemical, fuel, and seed signals, packages LOCK / HOLD / NEGOTIATE / INSUFFICIENT_DATA guidance, and supports a free-scorecard wedge into paid co-op accounts.
BZM-adjacent answer-engine product that turns AI-search visibility into a concrete reportable surface. It supports the local visibility leak repair offer while staying useful as a standalone proof asset.
Standalone real estate analysis product for realtors and investors, kept live as a productized proof point and potential BZM distribution wrapper alongside AnswerMap.
Farmland rental marketplace proof lane with landowner/farmer profiles, flexible lease framing, messaging, and marketplace architecture. Parked now, preserved as rural-marketplace execution evidence.
Livestock and ranch equipment rental concept for squeeze chutes, portable corrals, loading chutes, scales, and trailers. Parked with the Share Suite while preserving launch, waitlist, and trust-system history.
A low-profile BLE athletic sensor concept for youth sports: no watch, no vest, no chest strap. Current build uses Adafruit Feather nRF52840 Sense prototypes, 3D-printed enclosures, a parent/coach app lane, rule-review positioning, Golf Lab and Cross Country research pages, and a public go-to-market site at gethyperpulse.com. HYPERPULSE™ trademark filed (USPTO Serial 99820783, Class 9). Pre-launch: no shipped units, no pilot proof yet.
Hands-on execution across every major marketing channel and platform.
I spent 13 years at State Farm learning how enterprise marketing works from the inside -- managing campaigns for a Fortune 50 brand with 100+ agency partners across every major sports league.
Then I left and built a business from $500K to $5M doing it all myself -- paid media, SEO, email, social, content, CRM. No team. No agency. Just execution.
Now I run Below Zero Media, a proof-led marketing shop focused on AI-search visibility, SEO, reputation, websites, and local lead systems. The offer is simple: find the places a business is invisible, prove the leak, and repair it.
I also built 17 product lanes across marketplaces, B2B SaaS, consumer apps, Apple Watch utilities, health-adjacent tools, and AI-search products. The point is not that every product is the main bet; it is that I can move from research to positioning to UX to payments to launch without waiting on a committee.
I'm looking for a role where I can bring that full-stack marketing experience to a company that moves fast and values results over meetings.
BS Marketing, University of Phoenix (4.3 GPA, completed in 11 months). P&C licensed across 48 states. Based in Bloomington, IL. Open to remote.
Years in marketing
Product lanes built
Revenue built
States licensed
Ready to bring 16 years of full-stack growth experience to your team. Reach out and I will respond within 24 hours.