I build marketing engines that drive revenue.

Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.

• Built complete marketing infrastructure from zero: paid media, SEO, email automation, CRM, content strategy
• Managed all digital channels independently: Meta Ads, Google Ads, email campaigns, social content
• Improved booking conversion 38% through funnel optimization and A/B testing
• Achieved 800% organic social engagement growth in 90 days with content-first strategy

Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.

• Rebuilt digital content strategy framework from scratch, driving 40% campaign performance lift in 90 days
• Managed brand content alignment with NASCAR, NBA, NFL, PGA Tour, IMG, NCAA, MLB
• Improved CRM segmentation and targeting accuracy 30% through audience analysis redesign
• Built email marketing programs with workflow design, segmentation, and A/B performance testing
• Navigated complex compliance and legal review cycles in one of the most regulated industries in the U.S.

Founded a digital marketing agency specializing in AEO (Answer Engine Optimization) and SEO — helping local businesses get recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search.

• AEO strategy: Optimize clients to be the recommended answer in ChatGPT, Google AI Overviews, and Perplexity — through schema markup, content depth, entity building, and structured data that AI engines actually parse
• SEO foundation: On-page SEO, local citation building, Google Business Profile management, and content marketing that ranks in traditional search while feeding AEO signals simultaneously
• Built custom lead scraping and competitive analysis tools processing 1,000+ businesses across 26 cities; developed automated cold outreach system with personalized email campaigns
• Built client websites (Backer Landscaping, Reliable HVAC, Freeze & Fizz) and full digital presence packages — every site ships with AEO-ready structure from day one

Founded and launched the first peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, and snowmobiles. Think Turo, but for the 20M+ powersports owners in the U.S. whose vehicles sit idle 340 days a year. Designed, built, and shipped end-to-end by a solo founder.

• The idea: Powersports vehicles are high-ticket, seasonal, and massively underutilized. ThrottleShare lets owners list and earn, while riders get verified local rentals without the cost of ownership — a true unlock for an industry the car-rental giants never touched.
• The design: Clean, rider-first UX with real-time availability, verified owner profiles, integrated Stripe Connect payouts, trip insurance logic, in-app messaging, and a native mobile experience via Capacitor for iOS and Android.
• The rollout: Deployed on Railway with live Stripe keys in production, IL DBA filed under Deer Track Design LLC, dealership and park-and-fly partnership templates drafted, and a phased 10-state rollout plan starting Florida → Texas → California.
• The playbook: Dual-sided growth strategy — paid social and SEO for rider demand, direct dealership and enthusiast-forum outreach for supply, and a homepage badge system to build trust through app store presence.
• Built the entire product, brand, legal entity, payment infrastructure, and go-to-market plan independently — proof of full-stack founder-operator execution.

Built a full digital footprint from zero for a Leroy, IL lawn and landscaping operator with no website, no SEO, and word-of-mouth leads only. Delivered a production site, booking funnel, and launch marketing kit inside one week.

• Designed and shipped backeroutdoor.com on Cloudflare Workers with custom domain, SSL, sitemap, and schema markup for local SEO
• Built quote-request funnel with direct-to-owner email routing — every lead lands in his inbox and CC's the agency so nothing slips
• Produced full content library: 6 service pages, gallery, FAQ, About, and testimonials — all optimized for Bloomington-Normal and 20-mile McLean County radius
• Created 30-day social calendar, first Facebook launch post, and review-generation playbook to stack 5-star reviews in the opening 60 days
• Set up Google Business Profile workflow, GBP bot for daily review monitoring, and weekly Google Posts automation once verification clears

Took on Central Illinois' first dirty soda trailer from concept to launch — brand identity, full 16-foot trailer wrap, and digital footprint built before the first event opened its window.

• Designed full brand identity from zero: logo, color system (turquoise #1FCFC4, coral #FF6F91, navy #0B2B3D), and typography — positioned as Central IL's first and only dirty soda trailer before any local competitor existed
• Spec'd and delivered a complete 16-foot trailer wrap (two 192" side panels + rear door) production-ready for vinyl printer — hero logo zones, product list panels, QR codes, and full-width branding stripe
• Launched freezeandfizz.com with QR-to-site integration, enabling "scan to order / book us" flow directly from the trailer decal
• Built Facebook presence and local SEO footprint to own the McLean County dirty soda / shaved ice search position pre-launch

Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.

• Built and deployed professional website at reliablehvacnow.com from scratch in one day
• Drafted responses to every negative review across Google, Yelp, Yahoo, and BBB
• Created 28-day social media content calendar with 5 Instagram Reel scripts
• Built automated GBP bot for daily review monitoring and weekly Google Posts
• Designed review generation campaign to drive 20+ new 5-star reviews in 60 days